Sweet Chilli Gummies was born under the umbrella of Really Good People, my food distribution business.

While working in the consumer packaged goods space, I became increasingly obsessed with emerging food trends, and two things kept popping up: gummies and chilli.

As a distribution business that made its debut with trending condiments, chilli is something we understand better than most. So we thought, why not put two and two together?

Sure, at first the idea might sound a little unexpected. But sweet and spice have been paired together for thousands of years, sweet chilli sauce for example.

The combination isn’t new. The format kind of is.

Beyond flavour, we wanted to make something that felt like a good time. We were building this brand in a post-COVID world and entering the market in a cost-of-living crisis, when fun and silliness felt a bit harder to access.

Sweet Chilli Gummies is our way of saying: it’s okay to laugh and snack and we’re just here to have fun.