BE GONE, GUMMY BEARS AND SNAKES—SWEET CHILLI GUMMIES ARE HERE.

THEY START SWEET, THEN COMES A LITTLE HEAT, SLOWLY BUILDING UNTIL YOU’RE WARM FROM THE INSIDE OUT.

WITH A CHILLI-METER THAT RANKS EACH FLAVOUR FROM A WELCOMING DELIGHT TO WISHING YOU’D NEVER CHALLENGED THE SPICE LORD.

PERFECTLY BALANCED FOR AN AFTER-MEAL TREAT, A SNACK, OR FOR SOME, A VICTORY TO TRIUMPH OVER.

THE SPICE IS HIDDEN ENOUGH TO SURPRISE YOUR FRIENDS AND SATISFY THE DAREDEVILS, WHILE STILL OFFERING AN ENTRY LEVEL FOR THE FAINT-HEARTED.

WE SAY, EAT AND GOOD FORTUNE WILL SHINE UPON YOU SOON.

THE ALLURE OF SWEET CHILLI GUMMIES TAPS RIGHT INTO HUMAN NATURE’S DESIRE FOR THRILL AND EGO. THERE’S A MAGNETIC PULL TO THE CHALLENGE OF SPICE, A TEST OF WHO’S BOLD ENOUGH TO HANDLE THE HEAT, AND AN UNDENIABLE SPARK OF PRIDE IN EVERY SMALL VICTORY OVER THE ‘CHILLI-METER.’ IT’S THE KIND OF THRILL THAT TRANSCENDS AGE—FROM SCHOOL-AGED KIDS DARING EACH OTHER TO TASTE THE HEAT, TO ADULTS ITCHING TO PRANK THEIR FRIENDS OR EVEN THEIR BOSS WITH A SNEAKY SPICY SURPRISE ON APRIL FOOL'S DAY. THESE GUMMIES GO BEYOND TASTE; THEY BRING OUT THE DAREDEVIL IN ALL OF US, SATISFYING THAT UNIVERSAL IMPULSE TO TEST LIMITS, LAUGH A LITTLE LOUDER, AND CREATE MEMORIES THAT EVERYONE WILL RECOUNT LATER. IT’S A TREAT WITH A TWIST—ONE THAT APPEALS TO OUR SENSE OF FUN, ADVENTURE, AND THE EVER-PRESENT NUDGE TO CHALLENGE OURSELVES (AND EACH OTHER) IN NEW WAYS.